Context
A property developer managing enquiries, site visits and follow-ups across channels.
Problem
Leads and sales activity were tracked outside a single system, making pipeline visibility and follow-up discipline difficult.
System
A lead and sales engine covering capture, assignment, follow-up and sales stages for real-estate teams.
Engineering
Built as a configurable CRM rather than a fixed workflow, so stages follow the developer’s own sales process.
Continuity
Ongoing delivery and iteration with the client’s sales team.