← Back to the catalogueAdvanced Digital Marketing
Classroom . Online . Hybrid
Mode
Course overview
A complete digital marketing course covering strategy, channels, analytics and reporting. The course is built around the funnel: research and positioning first, then acquisition channels, conversion optimisation, retention and measurement. Every channel module ends with a live exercise on a real account or sandbox.
Learners produce a full marketing plan with budgets, calendars and a reporting dashboard.
Who it is for
- Marketing executives and managers
- Business owners running campaigns
- Freelancers and agency staff
- Graduates entering marketing
Prerequisites
Basic computer and internet knowledge.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Full Marketing Plan and Dashboard
Programme sheet
The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.
Learning outcomes
01
Build buyer personas from research, not assumption.
02
Plan and run SEO, paid, social and email programmes.
03
Set up GA4 and report on attribution.
04
Present performance and budget recommendations.
05
Map campaigns to funnel stages and KPIs.
06
Improve conversion with landing page testing.
07
Automate nurture with CRM workflows.
Module structure
8 modulesModule 01
Strategy and Research
Market and competitor research . Positioning . Buyer personas . Funnel stages . Budget planning
Lab
Persona and Journey Map
Module 02
Website and Conversion
Site structure . Forms and lead capture . Landing page anatomy . A/B testing . Speed and Core Web Vitals
Module 03
Search Engine Optimisation
Keyword research . Technical SEO . Link building . Reporting . On-page . Local SEO
Tools — SEMrush, Ahrefs, Google Search Console, Content Clusters
Google Ads structure . Ad copy . Bid strategies . Negative keywords . Keyword match types . Extensions . Performance Max
Module 05
Social and Paid Social
Organic strategy per platform . Meta Ads Manager . Retargeting . Audiences and lookalikes
Lab
Meta Campaign . Content Formats . Creative Testing
Module 06
Content and Email
Lead magnets . Deliverability . Email sequences . Segmentation
Lab
Nurture Sequence . Copywriting Frameworks
Module 07
Marketing Automation
Lead scoring . Workflow design . Handover to sales
Tools — HubSpot, Zoho, Zapier
Module 08
Analytics and Reporting
GA4 events and conversions . Looker Studio . UTM discipline . Attribution models . Dashboards . Monthly reporting
Assessment & certification
Module assignments and labs
25%
Final project and review
40%
Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.
Career outcomes . Roles this programme prepares for
Digital Marketing ManagerPerformance Marketing ExecutiveSEO SpecialistMarketing AnalystFreelance Marketer
