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Domain 07 . Marketing
Digital Marketing
Domain context
Customer journey mapping and competitor analysis; SEO across keyword research, on-page, off-page and technical, with Search Console and Analytics; Google and Meta Ads; social platform strategy; email marketing, landing pages and lead generation; performance, e-commerce and AI-assisted marketing.
Who it is for
Commerce and management students, business owners, marketing roles.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Full syllabus and programme sheet
The module breakdown, tools, project work and certification path for this programme are sent on request, along with the printed programme sheet.
Enquire or apply →Institutions can commission a cohort
Also in Marketing
07 . MarketingAdvanced Digital Marketing80 hours . Advanced07 . MarketingAdvanced Digital Marketing with AI Tools60–80 hours . Advanced07 . MarketingAI-Powered Marketing40 hours . Intermediate07 . MarketingSEO & SEM50 hours . Beginner to Advanced07 . MarketingSocial Media Marketing45 hours . Beginner to Advanced07 . MarketingContent Marketing40 hours . Beginner to Advanced