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Education . Domain 07

Marketing

What it covers
Customer journey mapping and competitor analysis; SEO across keyword research, on-page, off-page and technical, with Search Console and Analytics; Google and Meta Ads; social platform strategy; email marketing, landing pages and lead generation; performance, e-commerce and AI-assisted marketing.
Who it is for
Commerce and management students, business owners, marketing roles.
How it connects
Behind every campaign is a system that moves a stranger to a customer. Programmes end in a complete campaign, not a certificate.

12 programmes

Every programme runs Learn → Practise → Build → Experience → Demonstrate and ends in a capstone. Enter at any level and progress continuously.