← Back to the catalogueSocial Media Marketing
Beginner to Advanced
Level
Classroom . Online . Hybrid
Mode
Course overview
A social media course covering organic content systems, community management and paid amplification. The course treats social as a production system: research, formats, calendars, batching and repurposing, with platform-specific practice for Instagram, LinkedIn, YouTube, Facebook and X. Paid amplification and analytics follow.
Learners run a two-week live content calendar and report on results.
Who it is for
- Social media executives
- Small business owners
- Content creators
- Agency account managers
Prerequisites
Active use of at least one social platform.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Live Campaign with Results Report
Programme sheet
The programme sheet carries the full module breakdown, labs, project work and certification path. Leave your details and the download starts; fees, dates and formats for the next intake come from the education team.
Learning outcomes
01
Choose platforms by audience and objective.
02
Build a content system rather than one-off posts.
03
Write hooks and captions that suit each format.
04
Produce short-form video efficiently.
05
Manage community and respond to escalation.
06
Amplify winners with paid budget.
07
Report reach, engagement and conversion honestly.
Module structure
8 modulesAudience research . Content pillars . Platform selection . Tone of voice . Competitor benchmarking . Goal setting
Formats per platform . Calendars . Batching . Repurposing . Templates . Approval workflow
Module 03
Instagram and Facebook
Reels . Stories . Collaborations . Carousels . Hashtags and SEO . Meta Business Suite
Personal vs page content . Documents and polls . Engagement strategy . Thought leadership formats . Newsletters
Module 05
YouTube and Short Video
Channel setup . Scripting . Retention analysis . Titles and thumbnails . Shorts strategy . Playlists
Module 06
Community Management
Response frameworks . Moderation . Crisis handling . UGC rights . Influencer outreach . Social listening
Objectives . Audiences . Creative testing . Budget structure . Retargeting . Reporting
Tools — Meta Ads Manager, LinkedIn Campaign Manager
Module 08
Analytics and Growth
Platform insights . Benchmarks . Attribution limits . Experiment design . Monthly reporting
Assessment & certification
Module assignments and labs
25%
Final project and review
40%
Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.
Career outcomes . Roles this programme prepares for
Social Media ManagerContent StrategistCommunity ManagerPaid Social ExecutiveCreator Manager
