← Back to the catalogueSEO & SEM
Beginner to Advanced
Level
Classroom . Online . Hybrid
Mode
Course overview
A search course covering organic optimisation and paid search as one discipline. Organic and paid are taught together because they share the same keyword research and landing pages. The course covers crawling, indexing, schema and content structure alongside campaign structure, quality score and bid strategy.
Learners audit a live site and build a paid campaign against the same keyword set.
Who it is for
- Marketing executives
- Website owners and developers
- Content writers
- Freelancers offering search services
Prerequisites
Basic internet and spreadsheet skills.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Combined Search Audit and Campaign
Programme sheet
The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.
Learning outcomes
01
Run keyword research with intent classification.
02
Optimise pages for topic and entity coverage.
03
Structure Google Ads accounts for relevance.
04
Report organic and paid performance together.
06
Fix crawl, index and site structure issues.
07
Build authority with a defensible link strategy.
08
Improve quality score and lower cost per click.
09
INFINITIES PRIVATE LIMITED
Module structure
8 modulesModule 01
Search Fundamentals
How crawling and indexing work . Intent types . Paid vs organic economics . SERP features . Ranking factors
Module 02
Keyword Research
Seed terms . Volume and difficulty . Intent mapping
Tools — Keyword Planner, SEMrush, Ahrefs
Robots and sitemaps . Status codes . Site speed . Mobile usability . Schema markup . Log basics
Title and meta . Internal linking . Media optimisation . Heading structure
Link quality . Digital PR . Disavow . KAIZEN . Outreach . Directories and citations . Brand signals . INFINITIES PRIVATE LIMITED
Module 06
Google Ads Structure
Ad groups . Match types . Ad copy and assets . Extensions . Quality score
Module 07
Bidding and Optimisation
Manual vs smart bidding . Target CPA and ROAS . Budget pacing . Search term review . Negatives . Experiments
Search Console reports . Rank tracking . GAG landing page analysis . Looker Studio reporting
Assessment & certification
Module assignments and labs
25%
Final project and review
40%
Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.
Career outcomes . Roles this programme prepares for
SEO SpecialistSEM ExecutiveGoogle Ads SpecialistSearch Marketing AnalystFreelance SEO Consultant
