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Domain 07 . Marketing

Advanced Digital Marketing with AI Tools

60–80
Hours of teaching
Advanced
Level
18
Modules
Classroom . Online . Hybrid
Mode
Course overview

This programme covers the full digital marketing stack with AI tools built into every stage of the work. Learners move from funnel strategy and buyer research through website and landing-page optimisation, search engine optimisation, content, social media, paid advertising, email and marketing automation, analytics, e-commerce and influencer marketing.

Each module is delivered with the AI tools now used in practice ChatGPT, Gemini, Claude, Jasper, Surfer SEO, Canva Magic Design, CapCut AI and Copilot and ends in a practical exercise on a live account or sandbox.

Who it is for
  • Marketing executives and social media managers
  • Business owners running their own campaigns
  • Freelancers and agency teams
  • Graduates entering digital marketing roles
Prerequisites
Basic knowledge of computers and the internet. Digital marketing basics recommended.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.

Programme sheet

The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.

Download the programme sheet →Enquire or apply →

Learning outcomes

01
Map a customer journey and build campaigns against funnel stages.
02
Run technical, on-page, off-page and local SEO with AI assistance.
03
Launch and optimise Google, Meta and LinkedIn advertising campaigns.
04
Report performance in GA4 and Looker Studio dashboards.
05
Position a personal brand and price freelance or agency services.
06
Plan and optimise landing pages for conversion and Core Web Vitals.
07
Produce content calendars, blogs and email sequences using AI tools.
08
Build automated email and CRM workflows with lead scoring.
09
Manage e-commerce, influencer and affiliate campaigns end to end.

Module structure

18 modules
Module 01

Digital Marketing Fundamentals

Digital Marketing Ecosystem . Inbound vs Outbound Marketing . Marketing KPIs & Metrics . PRACTICAL . Omnichannel Marketing
Module 02

AI in Digital Marketing

Introduction to AI in Marketing . AI-powered Marketing Strategies . AI Automation Concepts . AI TOOLS . Generative AI vs Traditional AI . AI Ethics and Responsible Marketing . KAIZEN INFINITIES PRIVATE LIMITED o2
Lab
AI-Generated Marketing Plans . AI-Powered Campaign Ideation
Module 03

Website & Landing Page Optimization

Website Planning . UX/UI Best Practices . Landing Page Design . Mobile Optimization . Website Speed Optimization
Tools — WordPress, Elementor, Wix, Webflow, Google PageSpeed Insights
Lab
Build a High-Converting Landing Page
Module 04

Search Engine Optimization (SEO)

Technical SEO . On-Page SEO . Off-Page SEO . Local SEO . E-commerce SEO . International SEO . Schema Markup . Voice Search Optimization . AI-powered SEO . AI TOOLS
Lab
AI-Assisted Keyword Research . SEO Content Optimization
Module 05

Content Marketing with AI

Blog Writing . Storytelling . Email Content . Lead Magnets . AI-assisted Content Creation . AI TOOLS . ADVANCED DIGITAL MARKETING WITH AI TOOLS SYLLABUS KAIZEN INFINITIES PRIVATE LIMITED
Lab
Generate SEO Blogs . Create Email Campaigns . Develop Content Calendars
Module 06

Social Media Marketing

Facebook Marketing . Instagram Marketing . LinkedIn Marketing . YouTube Marketing . Pinterest Marketing . Threads . AI TOOLS
Lab
AI-Generated Social Media Calendar . Social Media Automation
Module 07

Canva & AI Design

Brand Kit . Logo Design . Social Media Graphics . Presentation Design . Infographics . Short Videos . Marketing Creatives . AI TOOLS
Lab
Design Complete Marketing Creatives . Create AI-Generated Promotional Videos
Module 08

Video Marketing with AI

YouTube Marketing . Shorts & Reels Strategy . Video SEO . Video Scripts . Video Editing . Thumbnail Design . AI TOOLS . ADVANCED DIGITAL MARKETING WITH AI TOOLS SYLLABUS KAIZEN INFINITIES PRIVATE LIMITED
Lab
AI-Generated Promotional Video . YouTube Optimization
Module 09

Search Engine Marketing (SEM)

Google Ads . Search Ads . Display Ads . Shopping Ads . Performance Max . YouTube Ads . Keyword Planning . Bid Strategies . AI TOOLS
Lab
Launch Google Ads Campaign
Module 10

Social Media Advertising

Facebook Ads . Instagram Ads . LinkedIn Ads . YouTube Ads . Audience Targeting . Remarketing . A/B Testing
Lab
Create and Optimize Ad Campaigns . AI-Assisted Ad Copy Generation
Module 11

Email Marketing & Automation

Email Funnels . Lead Nurturing . Segmentation . Personalization . Automation Workflows . Drip Campaigns . AI TOOLS
Lab
Build Automated Email Sequences
Module 12

Marketing Automation

Workflow Automation . Lead Scoring . AI Customer Support . WhatsApp Automation . ADVANCED DIGITAL MARKETING WITH AI TOOLS SYLLABUS KAIZEN INFINITIES PRIVATE LIMITED . os
Tools — Zapier, Make, n8n, HubSpot, Zoho CRM
Lab
Create Automated Marketing Workflows
Module 13

Analytics & Performance Tracking

Google Search Console . Looker Studio . Heatmaps . Attribution Models . AI TOOLS
Lab
Build Marketing Dashboards . Campaign Performance Reporting
Module 14

E-commerce Marketing

Shopify Marketing . WooCommerce . Product Listings . Marketplace Marketing . AI TOOLS
Lab
Launch an AI-Powered Online Store Campaign
Module 15

Influencer & Affiliate Marketing

Influencer Research . Affiliate Marketing Models . Tracking & ROI . AI Influencer Discovery . AI TOOLS
Module 16

AI-Powered Personal Branding

LinkedIn Branding . Portfolio Development . Resume Optimization . Thought Leadership . Personal Website . AI Portfolio Creation . ADVANCED DIGITAL MARKETING WITH AI TOOLS SYLLABUS KAIZEN INFINITIES PRIVATE LIMITED
Lab
Build a Professional Personal Brand
Module 17

Freelancing & Agency Management

Proposal Writing . Pricing Strategies . Reporting . Team Collaboration . Scaling a Digital Agency . AI TOOLS
Module 18

Capstone Projects

Participants will complete real-world projects such as: . AI-powered SEO Campaign . E-commerce Marketing Campaign . Google Ads & Meta Ads Campaign . AI Content Marketing Plan . Social Media Automation System . Lead Generation Funnel . YouTube Growth Strategy . AI Marketing Dashboard . Marketing Agency Portfolio

Assessment & certification

Module assignments and labs
25%
Internal assessments
15%
Mini projects
20%
Capstone project and review
40%

Learners who complete all modules, submit the capstone project and clear the final review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio and GitHub profile, and interview preparation is included in the final week.

Career outcomes . Roles this programme prepares for
Digital Marketing ExecutiveSEO SpecialistPerformance Marketing AnalystContent MarketerSocial Media ManagerMarketing Automation SpecialistE-commerce MarketerFreelance Digital Marketer
Enquire or apply →Programme sheet (PDF)Institutions can commission a cohort

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