← Back to the catalogueE-Commerce Marketing
Classroom . Online . Hybrid
Mode
Course overview
An e-commerce marketing course covering acquisition, conversion and retention for online stores. The course runs the store as a system: product data and feeds, category and product page conversion, paid shopping campaigns, marketplace listings, then retention through email, loyalty and reviews.
Learners plan and execute a launch campaign for a real or sample store, with a retention flow.
Who it is for
- E-commerce and marketplace managers
- Store owners and D2C founders
- Performance marketers on retail accounts
- Category and merchandising staff
Prerequisites
Basic digital marketing knowledge.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Store Launch and Retention Plan
Programme sheet
The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.
Learning outcomes
01
Structure catalogue data and product feeds correctly.
02
Run Shopping and Performance Max campaigns.
03
Build retention flows and loyalty mechanics.
04
Report on contribution margin, not just revenue.
05
Improve product and category page conversion.
06
List and optimise on Amazon and Flipkart.
07
Generate and manage reviews and UGC.
Module structure
8 modulesModule 01
E-commerce Foundations
Store platforms . Pricing and offers . Logistics touchpoints . Margin basics
Tools — Shopify, WooCommerce, Category Structure
Module 02
Product Data and Feeds
Titles and attributes . Merchant Center feeds . Errors and disapprovals . PRACTICAL . FEED AUDIT . Images and video . Feed rules
Module 03
Conversion Optimisation
Product page anatomy . Mobile flow . Trust signals . Payment options . A/B tests
Module 04
Paid Acquisition
Shopping campaigns . Performance Max . Meta catalogue ads . Retargeting . Budget by category
Amazon listings and A+ content . Flipkart . Sponsored products . Fees and profitability . Buy box factors
Email and SMS flows . Loyalty programmes . Subscription models . Win-back . WhatsApp broadcast
Tools — Klaviyo, Brevo
Module 07
Reviews and Social Proof
Review generation . Handling negatives . UGC campaigns . Influencer seeding . Rich snippets
GA4 e-commerce tracking . Inventory-aware reporting . Dashboards
Assessment & certification
Module assignments and labs
25%
Final project and review
40%
Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.
Career outcomes . Roles this programme prepares for
E-commerce Marketing ManagerMarketplace ExecutiveD2c Growth MarketerCategory ManagerRetail Media Specialist
