← Back to the catalogueEmail Marketing
Beginner to Advanced
Level
Classroom . Online . Hybrid
Mode
Course overview
An email marketing course covering list health, automation flows, copy and deliverability. Deliverability is treated as a first-class topic authentication, warm-up, engagement signals and list hygiene before any campaign is sent. Flows, segmentation, copy and testing follow, with revenue reporting at the end.
Learners build a welcome, abandonment and re-engagement flow in a real platform.
Who it is for
- Marketing executives
- E-commerce teams
- CRM and lifecycle marketers
- Small business owners
Prerequisites
Basic marketing knowledge.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Lifecycle Programme with Report
Programme sheet
The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.
Learning outcomes
01
Grow a list with consent and clear value.
02
Segment by behaviour and lifecycle stage.
03
Write subject lines and bodies that get replies.
04
Report revenue per email and per subscriber.
05
Authenticate a sending domain with SPF, DKIM and DMARC.
06
Build automated welcome, abandonment and win-back flows.
07
Design templates that render across clients.
Module structure
8 modulesEmail in the funnel . Regulations . Metrics that matter . Permission and consent . Platform selection
Module 02
List Growth and Hygiene
Lead magnets . Double opt-in . Sunset policies . Forms and pop-ups . Suppression . Re-permission campaigns
SPF, DKIM, DMARC . Sender reputation . Inbox placement testing . Domain warm-up . Spam triggers
Lifecycle stages . RFM analysis . Personalisation tokens . Behavioural segments . Dynamic content
Module 05
Automation Flows
Welcome series . Post-purchase . Birthday and milestone . Abandoned cart and browse . Re-engagement . Branch logic
Subject lines and preview text . Body structure . Single call to action . Plain text vs HTML . Accessibility . Mobile rendering
A/B test design . Send time analysis . Sample sizes . Sequential testing pitfalls
Open rate limits post-MPP . Revenue attribution . Dashboards
Assessment & certification
Module assignments and labs
25%
Final project and review
40%
Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.
Career outcomes . Roles this programme prepares for
Email Marketing SpecialistCRM ExecutiveLifecycle MarketerMarketing Automation SpecialistE-commerce Marketer
