← Back to the cataloguePerformance Marketing
Classroom . Online . Hybrid
Mode
Course overview
A performance marketing course focused on measurable acquisition economics across paid channels. The course is numbers-first: unit economics, contribution margin, CAC payback and the statistics of testing. Channel work covers Google, Meta, YouTube and programmatic, with attribution and incrementality treated carefully.
Learners run a structured creative test and present a scaling recommendation with a media plan.
Who it is for
- Paid media executives and managers
- Growth and e-commerce teams
- Founders managing ad spend
- Analysts moving into growth
Prerequisites
Experience running at least one paid channel, and comfort with spreadsheets.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Media Plan with Scaling Case
Programme sheet
The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.
Learning outcomes
01
Model CAC, ROAS, LTV and payback period.
02
Design creative tests with enough power to read.
03
Interpret attribution windows and model limits.
04
Decide when to scale, hold or cut a campaign.
05
Structure accounts for clean signal and control.
06
Build and exclude audiences correctly.
07
Run incrementality and geo tests.
Module structure
8 modulesModule 01
Acquisition Economics
LTV models . Blended vs channel metrics . Budget allocation
Module 02
Account Architecture
Naming conventions . Budget consolidation . Signal quality
Module 03
Creative Strategy
Angle and hook libraries . Format matrix . Iteration cadence . Statistical significance . PRACTICAL
Module 04
Audiences and Targeting
Broad vs interest . Lookalikes . Exclusions . Retargeting windows . Offline conversions . Privacy changes
Module 05
Google and YouTube
Search, Shopping, Demand Gen . Performance Max controls . Feed quality . YouTube creative specs . Bidding
Module 06
Meta and Programmatic
Advantage+ campaigns . DPA and catalogues . Frequency management . Placement control . Programmatic basics
GA4 and platform discrepancy . MMM overview . Holdouts . Server-side tracking basics . Geo tests
Lab
Incrementality Test Design
Module 08
Scaling and Reporting
Scaling rules . Diminishing returns . Board-level summaries . Budget pacing . Weekly reporting cadence
Assessment & certification
Module assignments and labs
25%
Final project and review
40%
Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.
Career outcomes . Roles this programme prepares for
Performance Marketing ManagerPaid Media SpecialistGrowth MarketerMedia BuyerMarketing Analyst
