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Domain 07 . Marketing

Personal Branding

25
Hours of teaching
Beginner to Intermediate
Level
8
Modules
Classroom . Online . Hybrid
Mode
Course overview

A personal branding course on building professional visibility with substance behind it. The course starts with positioning and proof what you do, for whom, and the evidence then builds the assets: LinkedIn profile, portfolio, content plan and network strategy. Every module produces a finished asset.

Learners leave with a live profile, portfolio and a 90-day content plan.

Who it is for
  • Professionals seeking visibility
  • Freelancers and consultants
  • Job seekers and career changers
  • Founders building a company profile
Prerequisites
None.
How it runs
Learn → Practise → Build → Experience → Demonstrate, ending in a capstone. Delivered by practitioners from the engineering bench, in Madurai, Coimbatore and online.
Final project
Live Personal Brand Launch

Programme sheet

The printed sheet carries the full module breakdown, labs, project work and certification path. Fees, dates and formats for the next intake are confirmed by the education team on enquiry.

Learning outcomes

01
Define a clear professional position and audience.
02
Assemble proof: work, results, testimonials.
03
Write a LinkedIn profile that reads as evidence.
04
Build a portfolio or personal site.
05
Plan content you can sustain for 90 days.
06
Network deliberately without cold spam.
07
Convert visibility into interviews and clients.

Module structure

8 modules
Module 01

Positioning

Skills inventory . Differentiation . Proof mapping . Audience choice . Positioning statement
Lab
Positioning Statement
Module 02

Profile Assets

LinkedIn headline and about . Skills and endorsements . Recommendations . Experience framing . Featured section
Lab
Profile Rewrite
Module 03

Portfolio

Metrics and outcomes . Personal site options . Before and after . Visual presentation
Lab
Two Case Studies
Module 04

Content Plan

Pillars . Formats . Idea capture . Writing routine . Repurposing
Module 05

Writing in Public

Post structures . Hooks . Storytelling from work . Handling criticism . Opinions with evidence
Module 06

Network Building

Warm outreach . Events and speaking . Referral asks . Follow-up discipline
Module 07

Reputation Management

Search results audit . Privacy boundaries . Handling mistakes publicly
Module 08

Converting Visibility

Inbound handling . Discovery calls . Rates and proposals . Job applications with proof . Measuring results

Assessment & certification

Module assignments and labs
25%
Internal assessments
15%
Mini projects
20%
Final project and review
40%

Learners who complete all modules, submit the final project and clear the review receive a course completion certificate from Kaizen Infinities Private Limited. Project work is documented for the learner's portfolio, and interview preparation is included in the closing sessions.

Career outcomes . Roles this programme prepares for
Freelance ProfessionalConsultantCareer ChangerFounderCreator
Enquire or apply →Programme sheet (PDF)Institutions can commission a cohort

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